Well, I’ve been doing a lot of writing on tech and email lately, getting ready to re-launch this blog and keep it updated in a more dedicated manner. I’ll be starting with the serious posts soon, hopefully this week.
But I just received an email that really irritated me, which inspired my return to the blogging world.
"Dear BoardFirst Customers:
It is with the deepest regret and sense of disappointment
that I must inform you that BoardFirst is being forced to discontinue the
service it has been providing to you for the past 2 years."
The email explains that this is due to an injunction from Southwest Airlines forcing them to stop this service.
My flying these days is mainly JetBlue to New York and various airlines for short trips like LA and Vegas. I often didn’t consider Southwest because I didn’t want to deal with the lack of assigned seating and have to worry about remembering to check-in online or arrive early. BoardFirst solved that problem for me, resulting in me choosing Southwest for more flights. Being able to pay a small premium to not get stuck in a really crappy seat on Southwest was a service I was glad to have. It sucks that Southwest isn’t allowing the marketplace to provide that added value service for them.