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	<title>Email Dashboard &#187; Travel</title>
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		<title>Sigh, BoardFirst stopped</title>
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		<pubDate>Mon, 08 Oct 2007 23:34:45 +0000</pubDate>
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				<category><![CDATA[Travel]]></category>

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		<description><![CDATA[Well, I&#8217;ve been doing a lot of writing on tech and email lately, getting ready to re-launch this blog and keep it updated in a more dedicated manner.&#160; I&#8217;ll be starting with the serious posts soon, hopefully this week. But I just received an email that really irritated me, which inspired my return to the [...]]]></description>
			<content:encoded><![CDATA[<p>Well, I&#8217;ve been doing a lot of writing on tech and email lately, getting ready to re-launch this blog and keep it updated in a more dedicated manner.&nbsp; I&#8217;ll be starting with the serious posts soon, hopefully this week.</p>
<p>But I just received an email that really irritated me, which inspired my return to the blogging world.</p>
<p>&quot;Dear BoardFirst Customers:
</p>
<p class="MsoPlainText"><o:p></o:p>It is with the deepest regret and sense of disappointment<br />
that I must inform you that BoardFirst is being forced to discontinue the<br />
service it has been providing to you for the past 2 years.&quot; </p>
<p class="MsoPlainText">The email explains that this is due to an injunction from Southwest Airlines forcing them to stop this service.</p>
<p class="MsoPlainText">My flying these days is mainly JetBlue to New York and various airlines for short trips like LA and Vegas.&nbsp; I often didn&#8217;t consider Southwest because I didn&#8217;t want to deal with the lack of assigned seating and have to worry about remembering to check-in online or arrive early.&nbsp; BoardFirst solved that problem for me, resulting in me choosing Southwest for more flights.&nbsp; Being able to pay a small premium to not get stuck in a really crappy seat on Southwest was a service I was glad to have.&nbsp; It sucks that Southwest isn&#8217;t allowing the marketplace to provide that added value service for them.</p>
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