How Privacy and Data Rights Policies Really Stack Up
Doc Searls, Dave Winer, Jason Calacanis, Howard Lindzon, and many others have been writing about privacy and data ownership issues on Facebook. But I haven’t seen a comparison of policies showing how Facebook actually stacks up against other players in the space.
So, I decided to take a look and see what policies are actually in place around the web. Following are links to privacy and terms of use policies for a number of social networking (Facebook, LinkedIn, MySpace), major web service provider (Google, Yahoo, MSN/Microsoft), blogging (WordPress, SixApart) and user-generated review (Yelp, Flixster) sites. For each of them, I focused on two specific items:
1) What is their policy on sharing your personal information?
2) What rights do they require you grant them to content you create on their site?
Most all of them have similar policies in place regarding sharing information for legal reasons, but not all of them explicitly and unambiguously state they will not share your personal information with marketers/advertisers. And only about half explicitly limit the license granted on your content only for use in providing their service.
Here’s an overview:
Privacy:
Best: LinkedIn, MySpace, Google, MSN, WordPress, SixApart, Yelp – these sites have clearly stated policies not to share your information with third-parties
Rest: Facebook, Yahoo, Flixster – these sites may share personal information with marketing partners and advertisers without your consent
Data Rights
Best: LinkedIn, MySpace, Google, WordPress, SixApart, Yahoo (photos, graphics, audio, or video) – these sites utilize your content in a limited manner as necessary in providing their service
Rest: Facebook, Yahoo (Content other than photos, graphics, audio or video), Flixster, MSN, Yelp – these sites require you grant them a license for potentially much broader usage of any content you put on their sites (in the case of MSN, granting the rights to the public rather than just MSN and in the case of Yelp, potentially preventing you and your friends from creating your own database of reviews you posted on Yelp)
And here are the actual links and excerpted text from the sites:
http://www.facebook.com/policy.php
We share your information with third parties only in limited circumstances where we believe such sharing is 1) reasonably necessary to offer the service, 2) legally required or, 3) permitted by you.
http://www.facebook.com/terms.php
irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to use, copy, publicly perform, publicly display, reformat, translate, excerpt (in whole or in part) and distribute such User Content for any purpose, commercial, advertising, or otherwise, on or in connection with the Site or the promotion thereof, to prepare derivative works of, or incorporate into other works, such User Content
http://www.linkedin.com/static?key=privacy_policy
· We will never rent or sell your personally identifiable information to
third parties for marketing purposes
· We will never share your contact information with another user, without your consent.
http://www.linkedin.com/static?key=user_agreement
royalty-free, perpetual, irrevocable license to use this information in the course of offering the LinkedIn service.
MySpace
http://collect.myspace.com/misc/privacy.html
MySpace
will not disclose personal information to any third party unless we believe
that disclosure is necessary: (1) to conform to legal requirements or to
respond to a subpoena, search warrant or other legal process received by
MySpace.com, whether or not a response is required by applicable law; (2) to
enforce the MySpace.com Terms of Use Agreement or to protect our rights; or (3)
to protect the safety of members of the public and users of the service.
http://collect.myspace.com/misc/terms.html
a limited license to use, modify, publicly perform, publicly display, reproduce, and distribute such Content solely on and through the MySpace Services.
http://www.google.com/privacypolicy.html#information
Google only shares personal
information with other companies or individuals outside of Google in the
following limited circumstances:
We have your consent. We require
opt-in consent for the sharing of any sensitive personal information.
http://www.google.com/accounts/TOS
By submitting, posting or
displaying the content you give Google a perpetual, irrevocable, worldwide,
royalty-free, and non-exclusive licence to reproduce, adapt, modify, translate,
publish, publicly perform, publicly display and distribute any Content which
you submit, post or display on or through, the Services. This licence is for
the sole purpose of enabling Google to display, distribute and promote the
Services
MSN/Microsoft
http://privacy2.msn.com/en-my/fullnotice.aspx
Microsoft does not sell, rent or lease its MSN customer lists to third parties.
http://tou.live.com/en-us/default.aspx
However, by posting or otherwise
providing your submission, you are granting to the public free permission to:
- use, copy, distribute, display, publish and modify your
submission, each in connection with the service;
- publish your name in connection with your submission;
and
- grant these permissions to other persons.
Yahoo
http://info.yahoo.com/privacy/us/yahoo/details.html
Yahoo! does not rent, sell, or share
personal information about you with other people or non-affiliated companies
except to provide products or services you've requested, when we have your
permission, or under the following circumstances:
- We provide the information to trusted partners who work
on behalf of or with Yahoo! under confidentiality agreements. These
companies may use your personal information to help Yahoo! communicate
with you about offers from Yahoo! and our marketing partners.
http://info.yahoo.com/legal/us/yahoo/utos/utos-173.html
· With respect to photos, graphics, audio or video you submit or make available for inclusion on publicly accessible areas of the Service other than Yahoo! Groups, the license to use, distribute, reproduce, modify, adapt, publicly perform and publicly display such Content on the Service solely for the purpose for which such Content was submitted or made available.
· With respect to Content other than photos, graphics, audio or video you submit or make available for inclusion on publicly accessible areas of the Service other than Yahoo! Groups, the perpetual, irrevocable and fully sublicensable license to use, distribute, reproduce, modify, adapt, publish, translate, publicly perform and publicly display such Content (in whole or in part) and to incorporate such Content into other works in any format or medium now known or later developed.
WordPress
http://wordpress.org/about/privacy/
WordPress.org will not rent or sell potentially personally-identifying and personally-identifying information to anyone.
By submitting Content to Automattic for inclusion on your Website, you grant Automattic a world-wide, royalty-free, and non-exclusive license to reproduce, modify, adapt and publish the Content solely for the purpose of displaying, distributing and promoting your blog.
SixApart
http://www.sixapart.com/privacy
We do not share your information with unrelated third parties for their direct marketing purposes.
http://www.sixapart.com/general_terms
By uploading, placing or posting Content through this Site or
the Services, you grant Six Apart a world-wide, royalty-free, and non-exclusive
license to reproduce, modify, adapt and publish the Content solely for the
purpose of displaying, distributing and promoting such Content on Six Apart's
Internet properties.
Yelp
http://www.yelp.com/faq#personal_info
We do not sell, rent, share, trade
or give away any of your personal information, unless required to by law.
http://www.yelp.com/static?p=tos
By posting Posted Content on the Yelp Site, you agree to and hereby do grant, and you represent and warrant that you have the right to grant, Yelp, its contractors, and the users of the Yelp Site an irrevocable, perpetual, royalty-free, fully sublicensable, fully paid up, worldwide license to use, copy, publicly perform, digitally perform, publicly display, and distribute such Posted Content and to prepare derivative works of, or incorporate into other works, such Posted Content. This license is non-exclusive, except you agree that Yelp shall have the exclusive right to practice this license to the extent of combining your Posted Content with the Posted Content of other Yelp users for purposes of constructing or populating a searchable database of business reviews.
Flixster
http://www.flixster.com/userAuth.do?privacy=
We may share your information with third-party service providers including advertisers to help us provide or improve the service.
Flixster may share profile information in a personally identifiable manner and aggregate usage information in a non-personally identifiable manner to advertisers and other third parties in order to present to members more targeted advertising, products and services.
http://www.flixster.com/userAuth.do?tos=
However, by uploading, posting, emailing or otherwise transmitting any User Submission to Flixster or on the Site, you hereby grant Flixster a non-exclusive, worldwide, royalty-free, sublicensable, perpetual and irrevocable right and license to use, reproduce, modify, adapt, prepare derivative works based on, perform, display, publish, distribute, transmit, broadcast and otherwise exploit such User Submissions in any form, medium or technology now known or later developed, including without limitation on the Site and third party websites.
Deva, thanks for doing this!
Posted by: Jonathan Trenn | November 27, 2007 at 09:11 AM